Telefónica Germany (with the previous brand Alice, now O2) operates a new customer portal through which initial contact with the customer usually takes place. On the highly competitive telecommunications market, where competitors offer similar products at comparable prices, an optimal user experience can be crucial in the customer selecting a provider.
The performance of this new customer portal had to be increased significantly – and the success of the project has exceeded all expectations. The average loading time with the same content has been reduced by approx. 40%; network access and the data moved have been reduced by about half. In this way, a better customer experience, higher conversion rates, and lower infrastructure costs can be achieved.